Being seen to be green, proud of who you are, what you are, and what you believe, forms the foundation of Emerald.
Uniting all Muslims - shades of green representing the diversity, the collective
shapes together representing the ummah as one, united - and the pseudo concentric
circles, (depicted by the gem shapes in the logo), represent an enlargement of one's
'network' achieved via Emerald, ie. growth of contacts beyond initial circle
(primarily family/established friends/work colleagues).
The EmeraldNetwork is run by a collective of volunteers from a wide range
of backgrounds, primarily at the events. Outside the events programme, the
brand Emerald will be establishing across other products and services in future insh'Allah,
aimed at appropriate sectors, eg. ethical, suitable to the Muslim consumer